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Old 01-26-2008, 05:43 AM   #1
 
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Default Film News: Film biz losing brand wagon
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Film News: Product tie-ins going elsewhere -- Retail chains, fast-food franchises, cell-phone companies, automakers and packaged-good firms have created vast promotional pushes that make them key players in marketing studio tentpoles. But an increasing number of these partners are starting to spend their money on TV and the Internet.

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