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There could not have been a better strategy to market an Insurance product than by using the punch line of the hit song from the film 3 IDIOTS, "All is well". Insurance companies in the private sector were finding it difficult to find a foothold, but by aligning its fortunes with 3 IDIOTS song, Reliance Insurance Company would indeed move to a big league. After all, an insurance product is sold with the premise that it would facilitate the notion of all is well....

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