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Emraan Hashmi is one of the few actors who has kept delivering at least one big success every year. Last year it was JANNAT and this year it is RAAZ - THE MYSTERY CONTINUES. Still, why isn't his PR machinery on an overdrive to blow the trumpet?"Well, that's because I firmly believe that media hype for any actor lasts only for a year or two. Your PR could go on an overdrive, have you all over the place but then there would be an equivalent number of detractors......

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